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About

Three people, one direction.

Bice is born from three people who come from the world of events, food, culture and business. We put real skills under one direction. We're not an agency that delivers for others, we're a house that designs and produces live experiences, our own and those of brands.

Where we come from

From the South, from food, culture and business. We bring together venues, people and food that are ours, at the service of brands. Concept, production, communication, video, build and staff are all in-house, under one direction. Behind us there's an international group, but our events today we produce here, in Italy.

8
proprietary formats
60+
brands & partners
200+
spaces in 27 cities
thousands
of attendees

Behind Bice

Concept, art direction, food

We Are Factory

Concept, art direction, video production and food, with productions that land on Discovery, Food Network, Forbes and Gambero Rosso.

Caserta · Milan · New York Alex Petrillo
Strategy, content, B2B events

Visio Digital Partner

Strategy, content and creative for brands. Creator and organiser of Days to Connect, our B2B networking format.

Caserta Salvatore Sinigaglia
Structure and scale

BHBlasted

The international group that brings structure, organisation and scale, from advertising to retail.

Caserta Salvatore Sinigaglia, CEO

We Are Factory brings concept, art direction and food. Visio brings strategy, content and B2B events. BHBlasted brings structure and scale. Three stories, one direction.

The people

AP
Alex Petrillo
Art direction & food
SS
Salvatore Sinigaglia
Strategy & business
MN
Mariarita Di Nuzzo
Culture & production

What we have in-house

Concept & formatArt directionProduction & buildSignature foodEntertainmentCommunication & videoPartnership & business developmentOur own staff

Bice is born from here. Three people, one direction, and the craft of bringing brands and people together live. Our events, and yours.