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About

Not three kids. An ecosystem.

Behind every event there's a real machine: two structured agencies and a group of over a hundred people. Not an agency that delivers for others, but a house of formats inside a proven ecosystem.

Where we come from

From the South, from food, culture and business. We bring together venues, people and food that are ours, at the service of brands. Communication, video production, performance marketing, setup and staff are all in-house, under one direction.

100+
people in the group
700M+
ad spend managed
3
creative cities
8
own formats & events

The ecosystem

Creative house

We Are Factory

Branding, video production and reportage, social and events. Its Food Division works alongside chefs and international productions, from Discovery to Food Network, Forbes and Gambero Rosso.

Caserta · Milan · New York Alex Petrillo
Performance & content

Visio Digital Partner

Performance marketing, content and creative for brands. Creator and organiser of Days to Connect, the group's B2B networking format.

Caserta Salvatore Sinigaglia
The group

BHBlasted

A digital and advertising group, over a hundred people. An Innovative SME and Benefit Corporation, with a network of companies spanning advertising to retail.

Caserta Salvatore Sinigaglia, CEO

We Are Factory brings concept and food, Visio performance and content, BHBlasted structure and scale. Three companies, one direction.

The people

AP
Alex Petrillo
Art direction & food
SS
Salvatore Sinigaglia
Strategy & business
MN
Mariarita Di Nuzzo
Culture & production

What we have in-house

Concept & formatProduction & setupCommunication & marketingVideo productionSignature foodOur own staff

Bice is born from here. Not a vendor, but an ecosystem that runs its own events in its own places.